Jan' 22 - Present
Head of Product Lifecycle
52Launch
Framingham, MA
Work closely with design, development, marketing, and production teams to make sure products meet consumer needs while staying realistic on cost, timelines, and manufacturability.
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Own decisions throughout the process, balancing performance, aesthetics, pricing, and scale.​​
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Help grow company revenue from $1M to $10M by moving products efficiently through development and into mass production.
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Keep projects on track by managing timelines, approvals, and key milestones across multiple products at once.
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Oversee a portfolio of 190+ active products and clients, tracking production progress, order volume, and revenue with leadership.
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Played a key role in scaling the company from a small team to 35+ employees by helping build processes around product development and production.
Sept 19’ - Jan 22’
Packaging and Graphic Design Manager
52Launch
Framingham, MA
Worked directly with manufacturers to execute product packaging from concept through sampling and mass production.
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Led brand creation efforts including logo design, visual identity, brand guidelines, content, and ecommerce assets.
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Designed and launched business websites using Shopify.​​
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​Directed and executed product photography, including whitebox and lifestyle assets used across ecommerce and marketing.
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Managed and prioritized workloads for a team of three designers in a fast-paced environment, ensuring high-quality output and on-time delivery.
Sept 18’ - Sept 19’
SMU Footwear Designer
BBC International LLC., Randolph, MA
Designed and developed children’s footwear for Reebok, Tommy Hilfiger, Polo Ralph Lauren, and K-Swiss.
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Created tech packs and led color and material selection for styles that successfully reached the market.
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Collaborated with the Design Manager to present footwear concepts to key accounts, supporting successful brand partnerships.
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Sept 17’ - April 18’
Footwear Component Design Internship
Vibram USA,
North Brookfield, MA
Designed footwear and components Created tech-packs and blueprints for the product development and manufacturer.
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Collaborated with the head designer, contributing to various designs.​
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Continued project work after internship completion on a contract basis. ​​​​​
EDUCATION
Aug 14’ - Aug 18’
Wentworth Institute of Technology
Bachelor Degree // Industrial Design
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Boston, MA
